"We are what we repeatedly do," Aristotle wrote. "Excellence, then, is not an act, but a habit." Persuade Strategies offers unparalleled skills and communications training to help you excel as a leader.

From rhetoric skills, personal branding workshops, speechwriting, ghostwriting and more, founder Georgia Logothetis has over 17 years of experience in strategic communications in the political, legal and non-profit sectors, and can help you shape your brand, hone your skills and develop into the best leader you can be. 

Concierge service is at the core of our philosophy. There is no cookie-cutter strategy; each client enjoys customized short-term and long-term strategic and tactical plans and 24/7 on-call service to be able to respond effectively in today's rapid response media environment. 

Experience the difference true expertise and meticulous research can make. Contact us to schedule a training or explore the range of our communications services. 

Speechwriting, Press Releases, Blogs & Editing

Bring the crowd to its feet. Inspire your readers. Get quoted in the press. Crafting exceptional communications is what we do. Whether it's working from scratch or fine-tuning your own work, we capture your voice and make your written work product sing. 

Leadership Training

Powerpoints are boring. Go beyond the bland and embrace a new way to hone your leadership skills. Our interactive trainings span a wide range of exclusive topics and technologies, from using classical rhetoric techniques to become a more persuasive person to learning how to ace an interview or media appearance. Whether you're a candidate, an organizational leader or in the private sector, Georgia's experience working with VIPs brings a rare perspective to the table. Her anecdotes and research promise that every training is entertaining, engaging and effective. 

Policy Training

Don't just wing it on policy. Get trained on complex issues in as little as 60 minutes. Georgia's trademark policy trainings do more than just recite facts. She blends context, history and current events to provide you with an enlightening snapshot of local, state, federal and international issues. 

Social Media & email OuTreach

Truly sophisticated media strategy goes beyond simply sharing a graphic or using the right hashtag. It's about knowing who to target with your message, micro-targeting them, and most importantly, following up with sustained action. We are experts in social media strategies, including social media design and Facebook and Google advertising, as well as list-building, A/B testing, and email writing and design.  

Graphic Design & Website Development

Polished and professional -- that's our approach to visual branding. We've worked with developers to design websites which have received millions of visits. We also craft stunning event invitations for your fundraisers and events, as well as providing overall campaign branding such as logo design, business cards, banners, letterhead and more.  

Advocacy 101

Get a behind-the-scenes look at how to influence policy as an advocate. Learn about the difference between activism and advocacy, how legislation is really made, and how to take better action. Includes tips on getting letters to the editor published, social media advocacy, prepping for constituent meetings and town halls, and more. Focus is on how to influence all levels of government -- local, state and federal. 

Art of the Argument

Facts matter, but how you present those facts is how you can win an argument and persuade voters or clients. This training focus on ancient rhetorical skills -- ethos, pathos, and logos -- and features the best debate clips from presidential debates and others to teach you how to make the perfect policy or customer case, every time. 

So You Want To Run For Public Office?

You're fired up, ready to go! Now what? Learn about what it really takes to run for office from those who have been there. Not just a technical seminar about filing petitions and fundraising, our training goes deeper to explain what it's really like to put yourself out there as a candidate for local, state and federal office. 

Influencing the media

Media narratives are a core part of what drives policy in our country. Learn how to influence those media narratives. Does tweeting to journalists really work? What happens when you write a letter to the editor? Which sources are the best to use? This training will empower you to influence the media at the local, state and federal level. 

Volunteering for campaigns: the good, the bad and the ugly

Campaign season never ends, and volunteering for a campaign is a great way to get involved. What should you expect? What is it like to be a volunteer on a local, state or federal campaign? We break down the different types of volunteer opportunities (field, phone banking, canvassing, etc.), explaining each one and empowering you to get involved. 

Policy in 60 minutes

60 Minutes Seminars help to distill complex policy issues into easy-to-understand arguments and talking points.